A History of Versace in Hip-Hop

Versace is one of the most prominent labels in the fashion industry. Interestingly, we’ve noticed that rappers have been rocking Versace more often, too. In the last year or so, RhiannaDrake, Rick Ross, and Big Sean have all been seen in the brand. Versace is back! Of course, we couldn’t help but flashback to the days of Versace throughout the 30-something years of hip-hop.

The Italian fashion house has played an important role in the history of the rap game. Founded in 1978 by the late Gianni Versace, the label’s bold, baroque-style prints represented a flashy lifestyle. It was championed by rap stars like Notorious B.I.G. and Lil Kim in New York. It didn’t take long, though, before other artists followed suit, assuring Versace’s legacy in the rap community.

The label has been quiet for a few years, but it looks like Versace will take retail and rap by storm yet again. After all, way before Kanye West and Jay-Z schooled us on brands like Givenchy and Balmain, Versace was that good good.

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